STUART BINGHAM is delighted to have signed a new deal to represent watchmaking specialists and snooker aficionados Chamberlain 1875.
Ball-run will be a global ambassador for the Swiss-Belgian company, which has created the world’s first snooker watch brand.
The six-time ranking event winner is currently working with designers on a new ‘World Champion 2015’ collection to mark his crowning Crucible triumph four years ago.
There will be three models named Stuart Bingham, Ball-run and The Ambassador, and the new timepieces should be available in October.
The partnership came about after Bingham met the company’s owner Nico Smeets in August at the World Seniors Championship in Sheffield, where Chamberlain 1875 were sponsoring the highest break prize.
That meeting came about after an introduction through mutual friend Suny Singh, the boss at Dunstable Snooker Club.
Bingham said: “People know I like my watches so to get the chance to design my own watch and be an ambassador for a snooker watch is an honour.
“I’m looking forward to creating my own watch now and wearing it on TV.
“It will obviously be snooker based. Marco Fu brought out his own watch out a couple of years ago and I might take a bit of inspiration from him and put the 1-4-7 on the watch in a different colour, or maybe a diamond on there. And with travelling the world all the time maybe a dual timezone function.
“And Nico has been great. He was open with me from the start about what he wants to do and I think it’ll be a good partnership.”
Bingham was in action in Asia at the start of September and wore Chamberlain 1875’s ‘Jester from Leicester’ watch (pictured) during matches – including one in which he beat the man it takes its nickname from, Mark Selby.
At the Six Reds in Thailand he progressed well from a group which also included Ali Carter, Alexis Callewaert and Ken Doherty. He then beat Selby in the first round before a quarter-final defeat to Mark Williams.
And he had a first-round exit at the Shanghai Masters in China this week after losing 6-4 to home favourite Liang Wenbo.
Bingham said: “I played pretty well at the Six Reds considering I’d had a week off before for a family holiday in Tenerife.
“I played well against Selby but made a slow start against Mark Williams and went 4-0 down after some stupid mistakes. In that format you can’t go 4-0 down and he’s too clever to let a lead like that slip.
“And in Shanghai against Liang I left myself a mountain to climb but got it back to 5-4 with a 50 and a 60.
“Then we had a bit of safety battle behind the black and he potted a good red and a blue then fluked a red into the yellow pocket and he cleared up with the reds everywhere.
“It was hard to take but I didn’t feel great and that’s just the way it goes sometimes.”